Performance Lead, Marketing Research and Intelligence - Advertising

October 12, 2024

Sell what you love. For us and millions of users across the globe, that’s Spotify. Join the Sales team and you’ll build the relationships that help grow our business in existing markets and beyond. We don’t just sell creative solutions to our clients and partners, we help to shape them; using our expert knowledge of ad products, sales channels and the industry to impact the way the world experiences music and podcasts.

Spotify is a leading global music streaming platform that provides over half a billion users with access to an extensive library of songs, podcasts, and audio content. The ideal candidate will use their expertise in data analysis, marketing strategy, and client collaboration to optimize advertising campaigns and drive business growth. You will collaborate closely with diverse teams, offering practical insights, and leading initiatives passionate about achieving results for our clients. This role offers an exciting opportunity to work at the intersection of data, marketing strategy, and client engagement, playing a critical part in driving measurable outcomes for our clients.

What You'll Do:

Data Analysis & Insights: Perform comprehensive data analysis from 1P and 3P sources to uncover key trends and actionable insights that craft advertising strategies and improve performance marketing efforts.

Storytelling: Expertly build cohesive stories with actionable recommendations for clients of many sizes and multiple objectives.

Optimization: Continuously support clients by optimizing their marketing tactics through experimentation, focusing on improving lower-funnel metrics such as conversions and customer retention.

Collaboration: Partner with sales, marketing, product, and technology teams to ensure alignment with business objectives, providing data-driven recommendations and detailed performance reports.

Trend Monitoring & Reporting: Stay updated on industry trends and standard methodologies in performance marketing, using this knowledge to drive strategic decision-making and campaign planning.

Partner Communication & Marketing Enablement: Expertly present complex data insights and strategic recommendations to both technical and non-technical partners, including executive-level clients, senior management, and partners. You should be able to confidently present to executives and collaborate with ABM/PMM teams to build scalable marketing collateral and standard methodologies. This individual should be flexible and resourceful, driving cross-functional alignment to enhance impact.

Solution Development: Collaborate with the sales team to design and implement customized, performance-based advertising solutions tailored to meet client needs and goals.

Performance Marketing Strategy: Develop comprehensive performance marketing strategies for clients, focusing on goal setting, data-driven audience targeting, and conversion optimization.

Customer-focused Research: Lead research projects to assess advertising effectiveness and cross-channel campaign performance, using in-house and third-party tools to deliver meaningful insights.

Leadership & Mentorship: Mentor and guide team members, helping them develop skills in data analysis, programmatic advertising, and performance marketing.

Strategic Consulting: Provide strategic consulting to clients in areas such as sales, marketing, and product development, translating data insights into actionable business solutions.

Investigative Modeling: Lead investigative modeling projects, customizing tools like dashboards to identify business opportunities and optimize performance through data-driven solutions.

Business Growth Collaboration: Collaborate with sales teams to drive business growth by conducting in-depth analysis, identifying new opportunities, and supporting the development of go-to-market strategies and marketing collateral.

Partner Relationship Management: Build and maintain positive relationships with client and partners across various functions and levels, serving as the primary point of contact for data-related inquiries and performance investigations.

Who You Are:

You have a min of 8+ years of proven strategic leader and executor experience who understands the performance measurement landscape

Experience with attribution techniques is required

Deep familiarity and expertise with Third-Party Measurement vendors and solutions, ranging from Reach, Attribution, Lift to MMM

Ability to convey core concepts and connect partners at a macro and micro level to influence and navigate technical integration

Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables)

Strong understanding of the media and advertising landscapes and experience working with an Ad Sales business

You have proven experience partnering with advertisers and driving measurement strategy in a given expertise area

Excellent presentation skills and ability to lead and significantly contribute to external meetings with clients

Strong background in quantitative advertising research, with solid skills in designing and analyzing sophisticated research studies

You are a self-starter who wants to get things done and you are comfortable working on ambiguous projects

Thrive in a fast-paced environment, are a creative problem-solver, communicate effectively and are adept at building executive-level internal and external relationships

Leadership experience, with a track record of managing and mentoring researchers

Where You'll Be:

For this role there will be some in-person meetings, but still allows for flexibility to work from home.

The United States base range for this position is $115,720 - $165,314, plus equity. The benefits available for this position include health insurance, six month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.

Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.

Spotify transformed music listening forever when we launched in 2008. Our mission is to unlock the potential of human creativity by giving a million creative artists the opportunity to live off their art and billions of fans the chance to enjoy and be passionate about these creators. Everything we do is driven by our love for music and podcasting. Today, we are the world’s most popular audio streaming subscription service.

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